PetSmart Charities
Instagram, Facebook (+ Groups), Twitter, LinkedIn
While the PetSmart brand has strong brand awareness, the same can’t be said for PetSmart Charities. They’re the animal welfare industry’s best kept secret! Over the past 26 years, PetSmart Charities has granted over $500 million (in donated funds!) to organizations across the United States and Canada. In addition to supporting causes like combatting food insecurity, providing medical and veterinary care to pet families in need, and deploying emergency relief funds in the wake of disaster, PetSmart Charities has also helped over 9 million pets find loving homes through their adoption partners and in-store Everyday Cat Adoption Centers. TLDR, they are the leading funder in the animal welfare space and are the very reason why we consider our pets family!
In addition to sobbing over the sweetest pet stories you’ll ever read, my role included social strategy, art direction, content creation, project management, community management, and reputation management. During my time working on this brand, I’ve developed a brand new social media strategy and various social campaign strategies for PetSmart Charities’ National Adoption Week events.
Highlights:
1.2 M organic impressions in 18 months
10.2 M organic engagements in 18 months
