Dave & Buster’s
Instagram, Facebook, Twitter, TikTok
With a refreshed strategy and brand identity, I was tasked with translating “DING DING DING” and “Everyone’s a Winner” to the social space – the ultimate goal to grow our channels, create buzz, and convert social activity to in-store traffic. Armed with our Ryan Reynolds persona and the desire to make the brand fresh and trendy, I got to work and wore many hats. My role included social strategy, copywriting, design, art direction, project management, and community management.
You’d be surprised by the almost cult following Dave & Buster’s has and this continues to serve social well. By tapping into the interests and passion points of the community, I was able to create content that speaks to follower-favorites, niche experiences, obscure references, and pop culture moments to create social channels that are a blend of the brand’s values and offerings, and follower interests.
In just 6 months, follower growth across all channels grew by +45%.
Other Highlights:
1.2 M organic engagements in 6 months
23.2 M organic impressions in 6 months
A huge area of opportunity for the brand was TikTok. This platform has become the epicenter for the biggest trends on the internet and has allowed brands to build social communities at a much faster rate than any other platform. In short, TikTok is a successful driver to expand reach and increase followers. By tapping into the interests of the community as well as social trends overall, I am able to create fun and relevant content in a space that has an incredibly engaged user base.
In just 6 months, Dave & Buster’s saw a 32,169% increase in follower growth. This growth was supported by both organic and paid efforts, as well as the introduction of TikTok LIVEs.
Football is More Fun at D&B
Everyone knows Dave & Buster’s for “Eat” and “Play” but guests don’t typically associate “Watch” with the brand. In fact, when asked why guests visited their local Dave & Buster’s, watching sports ranked just above visiting a store employee. To increase awareness and watch-associated store traffic, we integrated football content into the normal content calendar to reinforce TV, digital, and in-store messaging.
