ACU Study Abroad
While Abilene Christian University’s Oxford, England, and Montevideo, Uruguay, study abroad locations receive a high volume of applications every year, many students were largely uninformed about the diversity of experiences the Leipzig, Germany, location has to offer. To increase awareness and applications, the Study Abroad office tasked Morris + Mitchell with the creation of promotional materials.
The Opportunity: Highlight ACU Study Abroad’sLeipzig location to Abilene Christian University students.
The Solution: Postcards to pass out during highly attended student events like tailgates and basketball games as well as mail to on-campus residents.
